If there’s one thing we would never give up from our wardrobe, it would be our favorite pair of jeans. Jeans are something that we are most comfortable in – they are a sort of extension of who we are. Therefore, buying the right pair of jeans is very important, as if the fit isn’t right, it would make us look shabby and unkempt, and that is something no one wants to be known for! To...
Archive for February, 2012
Superdry Clothing, Styling Tia Greve Petersen Denmark
New face in the fashion world, Tia Greve Petersen and stylist Noah Umur Kanber made a visit to our Superdry showroom in Denmark to be inspired by our collections for a photo shoot.
Tia and Umur favoured the Superdry layered look and worked on creating a boho, grunge theme; picture big curly hair, golden skin and clashing prints all effortlessly pulled together with our lumberjack shirts, chunky hobnail boots and jackets. Newly signed to one of the most established modeling agencies in Scandinavia, we can’t wait to see Tia styled in Superdry with the help of Noah’s interpretation of the pieces to fit the theme. We’re top of the list for a sneaky peek of the shoot, stayed tuned, we’ll be sharing them with you too!
Regent Street and Online Exclusives For Superdry
Superdry’s reputation as a unique urban clothing brand, with an unrivalled level of detailing has been further achieved with the launch of our men’s and women’s Regent Street and Online exclusives.
As anyone who has visited our Regent Street store will tell you, we now offer much more on top of the items you’ve already come to know and love. The embellishment and detailing of our exclusive military-inspired collections range from the affordable to the opulent and from the elegant to the extravagant. Our designers worked tirelessly to ensure that the detailing, motifs and military styling were as true to the originals as possible, paying homage to the timeless designs. But, of course, in true Superdry style, we added our own contemporary twist to the inspirational classics!
These exclusive lines include the much-sought after men’s Despatch Riders jacket and belted Waxed Carburettor jacket as well as the women’s jewel-colour lined Wren Coat and our statement piece – the full-length Officers Coat!
One thing you can be sure of is that this collection truly showcases the future direction of the Superdry brand.
Find out more about our International Flagship store here.
Superdry & Cult Clothing’s Friend: Fruit Of The Loom
Founded in 1851 and registered as a trademark in 1871, Fruit of the Loom is one of the world’s oldest retail brands and it’s famous for its age, its stability and the way that the brand has expanded across the world and into new areas (in 2007, for example, it began to manufacture women’s underwear.
Perhaps the two most famous aspects of Fruit of the Loom though, are its logo, which was adapted from a painting produced by the daughter of one of its customers in 1856, and its guarantee: If you are not satisfied with any Fruit of the Loom product, return it to Fruit of the Loom. You will receive a new one, if available, or your money back.
Perhaps most famous for its T-shirts, Fruit of the Loom clothing is equally valuable when used for uniform and promotional clothing. This is because the unconditional guarantee, plus the excellent value for money, make Fruit of the Loom garments cost-effective as well as being stylish and durable. This makes it the first choice of many schools, allowing children to enjoy wearing stylish uniform or sports clothing while their parents can relax, secure in the knowledge that the keen pricing means it won’t cost a fortune to replace items as they are outgrown.
Fruit of the Loom also produces a great range of T-shirts and polo-shirts suitable for use as promotional clothing.
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SuperdryUK
- Superdry Press Day. Copenhagen. DenmarkA few weeks ago, the Superdry team over in Denmark team held an exclusive Press Day in copenhagen! Our exclusive Superdry Camo invitations and a sample of our Nail Paints were sent out to some of Scandinavia’s most well known fashion journalists, stylists, magazines, models, fashion bloggers and more! Keeping with the camo theme, the […]
- Superdry Officer. Frame of the year 2012Considering we only launched our range of optics just over 6 month ago, the Superdry Officer frame has been busy winning the humble title of “frame of the year 2012″ at the Optician Awards! Recognised as the “oscars of the optics world,” the optician awards is now 15 years young in celebrating excellence within this […]
- The Superdry jacket that’s fit for the Gods!It’s not every day that you can make a claim so bold, but when God of Thunder, THOR is spotted wearing a Superdry Brad Leather Jacket we thought we could get away with it! Marvel’s ‘The Avengers’ Assemble’ is currently big business at the box office and there’s been smiles of biblical proportions here at […]
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