The owner of trendy style label Superdry defied the high street fashion gloom by nearly doubling sales in the last three months.
Parent SuperGroup’s £82million of takings were boosted by store openings here and abroad. Founder Julian Dunkerton, who started out running a market stall in Cheltenham, said: “I’m very pleased because we didn’t go on sale and other people were heavily discounting.” Its shares rose nearly 3% yesterday.
Shares in the owner of fashion label Superdry plunged 30% yesterday after a profits warning.
SuperGroup‘s bosses blamed problems with the ordering systems at a new distribution centre, which left shops short of stock.
The problem emerged when some stores were left with only small and extra-large sizes.
The group, a favourite of David Beckham, said the hitch would knock between £6million and £9m off profits.
Nick Bubb, retail analyst at Arden Partners, called it a “warehouse and IT systems disaster” and cut his profit forecasts for the year from £70m to £62.5m.
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