Inspired by a trip to Tokyo in 2003, Superdry fuses design influences from Japanese graphics and vintage Americana, with the values of British tailoring.
The result – unique urban clothing, with incredible branding and an unrivalled level of detailing. Such distinctiveness has gained the brand exclusive appeal, as well as an international celebrity following.
Suerdry.com sells safely and securely to over 300 countries worldwide, offering great customer service and a hassle-free returns policy.
Superdry also has 43 standalone UK stores, as well as concessions in 48 department stores, including Harrods and Selfridges London. Internationally, Superdry has stores across the USA, Australia, Europe, South America and Asia.

SuperGroup is a distinctive branded UK fashion retailer offering quality clothing and accessories. It operates a multi-channel business through a combination of Cult and Superdry standalone stores, Superdry concessions, e-Commerce and its UK and International Wholesale operations.
The business was founded in 1985 and has since been developed to design and sell a wide range of premium men’s and women’s clothing under its flagship brand, Superdry, together with other own brands and a number of third-party products sold in its Cult stores. Superdry offers an international brand proposition targeted at discerning customers who are looking for stylish clothing that is uniquely designed and well made.
SuperGroup currently has 72 UK standalone Cult and Superdry retail stores, 74 concessions and a large number of wholesale relationships. Superdry is sold in 40 countries through a well established network of distributors, licensees,agents and franchisees and in 91 countries worldwide via its websites.

In 1985 the first Cult Clothing store was opened in Cheltenham, selling independent clothing labels and vintage styles.
Fast-forward to present day, and whilst Cult has stores all over the UK, as well as selling online to over 300 countries, it has stayed true to its roots - offering cutting edge independent brands to customers who value uniquely designed clothing.
Alongside acclaimed in-house brand Superdry, Cult stocks hot British labels like Paul’s Boutique and Motel, as well as fresh stand-outs, such as Fallen Angel and Cuckoo’s Nest.
Cult.co.uk has an international following, who enjoy the safe & secure site, with its great customer care and hassle-free returns policy.